HEINEKEN Korea Graduate Program (HKGP) is designed to cultivate future leaders by strengthening core competencies in Commercial functions and developing deep insights across the entire business. This program offers a unique opportunity to enhance your career through diverse job experiences and fully immerse yourself in HEINEKEN's core values. Are you quick to learn and driven in your work? Do you possess a strong desire for results and leadership potential? If so, HKGP is the door for you. Seize this opportunity to grow faster than anyone else at HEINEKEN Korea!

Key Responsibilities:

This program operates on a rotation system, where participants gain 6 months of experience in each of the four Commercial functions: Trade Marketing & Operations, On Trade Sales, Off Trade Sales, and Marketing. Upon successful completion of the program and conversion to a regular full-time position, you will initially be placed in a Sales role. Opportunities for role transition will always be available based on individual capabilities and company strategy.

Trade Marketing & Operations

• Monitor sales KPIs for quarterly incentives.
• Analyze sales data (POS, retail index) for weekly/monthly performance tracking.
• Support the TM team with PICOS development via data analysis and market research.
• Assist BTL execution with POSM development and deployment.
• Manage POSM inventory and collaborate with TM/Sales for effective execution.

ON Trade Sales

• Manage accounts for volume generation, promotions, and customized initiatives.
• Explore volume opportunities, prioritizing draught products for profit growth.
• Monitor account performance and develop plans to ensure delivery of targets.
• Identify and secure new SKU distribution opportunities in designated territories.
• Collaborate with other functions and external partners to achieve business success.

OFF Trade Sales

• Execute nationwide promotions along with ABTL campaigns.
• Plan and execute individual store promotions.
• Implement PICOS (Picture of Success) at all stores.
• Display products using FIFO (First In First Out) principles on shelves.
• Maximize Share of Shelf (SOS) and maintain product quality.

Marketing

• Assist marketing campaigns with agency deliverables management.
• Develop consistent brand-aligned content across all touchpoints.
• Monitor KPIs and performance reports for campaign strategy optimization.
• Conduct market research and consumer insight studies for data-driven decisions.
• Collaborate cross-functionally to align business objectives with customer needs.

(Preferred) Qualifications:

• Expected to graduate by August 2025 (including Master's degree) OR Recent graduates with less than 2 years of total work experience.
• Ability to responsibly complete the entire program schedule with top performance.
• Fluent in English for seamless communication.
• Deep interest in and understanding of the alcoholic beverage or FMCG category is a plus.
• Strong passion for the diverse brands handled by HEINEKEN Korea.
• Flexible and adaptable, with an interest in new tasks and unfamiliar areas, and able to quickly adjust.
• Results-oriented, striving to achieve beyond set goals.