Description:

Supporting the firm’s marketing and branding initiatives, this Marketing specialist will work across business units, be versatile to utilize various mediums and will be given the opportunity to learn cross-industry specializations.

Responsibilities:

• Work with the Digital Marketing, Communications and Business Development teams in integrated marketing campaigns and projects with ATL, BTL and TTL elements.
• Plan for and organize firm events (physical and online). Responsibilities include vendor engagement, processing registration, event program development, speaker engagements and project coordination.
• Identify potential marketing opportunities (such speaking engagements, partnerships) to promote KPMG’s thought leadership, and coordinate the marketing campaign.
• Plan and coordinate direct marketing campaigns including media buy, advertisement production, proposal development etc.
• Source for potential third-party vendors to provide required services and products, and coordinate onboarding in alignment to applicable policies.
• Produce relevant monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement.
• Coordinate global/regional projects and ensure deliverables are according to expectations.
• Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management.

Requirements :

• Bachelor’s Degree (Second Class Upper or better) in Marketing, Management, or equivalent.
• 2 years’ experience in relevant fields with transferable skills. Fresh graduates who demonstrate potential and deep interest can apply.
• Strong communication skills in English, written and spoken. Added proficiency in Mandarin/Bahasa Malaysia is an advantage.
• High proficiency in Microsoft PowerPoint, Excel, Word. Competence is relevant martech tools is an advantage.
• Knowledge/experience in event management, social media marketing and/or email marketing is an advantage.