Description:

Are you brand savvy, digital fluent and data-driven?

KPMG in Malaysia is looking for a creative and analytical Digital Marketing Executive / Senior Executive to join the Marketing & Communications department. As our resident digital expert, you will spearhead storytelling and data analysis to support and refine multi-channel campaigns across key business units.

Responsibilities:

• Produce social media content of various formats to suit business needs and in alignment with brand guidelines, with end-to-end publishing management.
• Produce email marketing materials with end-to-end publishing management and database management for CRM purposes.
• Manage the firm’s internal and external websites with content development and end-to-end publishing management anchored on SEO/SEM principles.
• Produce monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement.
• Work with the Marketing and Communication teams in integrated marketing campaigns, which includes proposing production of creative content through graphic creation, animation and photography/videography.
• Coordinate global/regional digital initiatives into the local firm’s platforms; provide support and technical expertise where required.
• Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management.

Requirements :

• Minimum 2 years (Executive) to 4 years (Snr Executive) of relevant working experience.
• Degree in Creative Multimedia, Marketing or a related field.

The ideal candidate is/has:

• Working knowledge of Adobe Photoshop/Illustrator and proficiency in MS Office
• Proficiency in using specialized martech tools (e.g. Adobe Analytics, Google Analytics, PowerBI, social media channels, CRM platform etc.)
• Experience in managing websites and online portals as an admin.
• Experience in digital advertisements/promotions (e.g. Google Ads, LinkedIn ads, etc) would be advantageous.
• A team-player with excellent communication skills and experienced in cross-functional collaborations.
• Pro-active, innovative, able to communicate technical concepts to non-technical audiences.