Description:

Are you brand savvy, digital fluent and data-driven?

KPMG in Malaysia is looking for a creative and analytical Digital Marketing Executive / Senior Executive to join the Marketing & Communications department. As our resident digital expert, you will spearhead data analysis and storytelling to support and refine multi-channel campaigns across key business units.

Responsibilities:

• Plan and execute digital marketing campaigns incorporating use of websites, SEO/SEM, email marketing, social media marketing.
• Produce creative content through videography, editing, graphic creation, motion graphics, animation and photography.
• Manage KPMG’s online websites and digital tools, including producing content, page design, user training and governance management.
• Manage social media marketing initiatives including publishing timely and impactful content.
• Manage email marketing initiatives, including preparing content and database management.
• Produce relevant monthly/periodic reports to monitor, analyze campaign performance. Contribute insights to optimize data and provide recommendations for improvement.
• Work with the Marketing and Communication teams in integrated marketing campaigns.
• Coordinate global/regional digital initiatives into the local firm’s platforms; provide support and technical expertise where required.
• Support special projects undertaken by the Head of Department that may require research, materials preparation, and project management.

Requirements :

• Minimum 2 years (Executive) to 4 years (Snr Executive) of relevant working experience
• Degree in Business Information Systems, Graphic Design, Marketing or a related field

The ideal candidate is/has:

• Working knowledge of Adobe Photoshop/Illustrator and proficiency in MS Office
• Working knowledge of martech tools (e.g. Adobe Analytics, Google Analytics, PowerBI, social media channels, etc.)
• Experience in managing websites via Content Management System (CMS). Basic HTML knowledge is an advantage.
• A team-player with excellent communication skills and experienced in cross-functional collaborations.
• Pro-active, innovative, able to communicate technical concepts to non-technical audiences.